They say you can’t put a price tag on beauty, but maybe you can.
A recent report from the Land Trust for Santa Barbara County did just that, assessing the county’s natural resources at a value of $2.96 billion.
The natural resources of Santa Barbara County are estimated to have a value of at least $138.9 billion over 100 years.
The report looked at the area’s natural environment, open spaces, water resources and the role they play in the region’s economic vitality and ability to resist climate change. The review was released in collaboration with Earth Economics, a nonprofit organization that assesses and values natural habitats.
“We don’t live next to nature; we live subject to it. In beauty and in disaster, nature shapes our lives. It is time to factor that into all of our economic and land use planning,” Meredith Hendricks, executive director at the Land Trust for Santa Barbara County, said in a statement.
“This report is a call to action for policymakers, investors and residents alike. By safeguarding our natural capital, we ensure a thriving economy, resilient communities and a vibrant future for Santa Barbara County.”
Among the areas highlighted by the report were the county’s outdoor recreation areas, which provide far-reaching economic benefits.
The outdoor recreation industry contributes $880 million in annual economic activity, supports 5,500 jobs and generates $290 million in wages, according to the report.
“Expanding parks and trails not only strengthens our communities but also drives economic growth,” county Supervisor Bob Nelson said in a statement. “We have a chance to do what’s good for people, for business and our bottom line.”
“Santa Barbara’s natural resources are the heart of our hospitality industry,” said Kathy Janega-Dykes, president of Visit Santa Barbara. “From our pristine coastline to our breathtaking mountains and trails, these natural assets not only draw urban visitors, but also define the essence of what makes Santa Barbara so special. Promoting Santa Barbara’s outdoor spaces elevates the region’s appeal and supports the local economy.”
Santa Barbara’s tourism market may see growth under the new agriculture enterprise ordinance, which allows farms and other agricultural sites to add campgrounds, farm stays, special events, and tours.
The ordinance was passed by the Board of Supervisors in December.
Agriculture was the other area highlighted by the report. The agricultural industry contributed $1.87 billion to the economy in 2023, with strawberries alone contributing $775 million.
Other valuable local crops include broccoli, wine grapes and cauliflower.
The report also recommends that the county take measures to protect the area from wildfire and floods, protect water systems and pass zoning laws that prioritize the conservation of critical ecosystems.
The Land Trust said California’s recently passed Proposition 4 allows the county to leverage up to $10 billion in state funding to enhance wildfire prevention, protect water resources and support climate adaptation efforts.
