The first Fiesta poster, c. 1924, shows a flamenco dancer in a red dress with red flowers in her hair. Behind her are people in Spanish-style clothes, and in the background is a tall ship on the left and the Sana Barbara Mission on the right. (Santa Barbara Historical Museum)
The first Fiesta poster, circa 1924, is among those on display. (Santa Barbara Historical Museum)

The Santa Barbara Historical Museum will celebrate the 100th anniversary of Old Spanish Days Fiesta with an enlarged, expanded version of its annual Project Fiesta! exhibit, on view July 12 through Nov. 1.

An opening party will be held 6:30 p.m. Friday, July 12 at 6:30 p.m. at the museum, featuring performances, tacos, dancing under the stars with local band Area 51, and a toast to the centennial by Santa Barbara Mayor Randy Rowse.

Tickets are $60 (museum members $50). Fiesta attire is suggested. Tickets for this event and others leading up to Fiesta are available at www.sbhistorical.org/events.

“Fiestas from years past will be brought to life with a century of memories,” said Dacia Harwood, museum executive director. “This not only commemorates the Old Spanish Days Fiesta centennial, but also salutes the thousands upon thousands of community members who through the decades have created the celebrations.”

In a Fiesta poster from 1940, a man wearing Spanish-style attire sits on a green wood stool and plays guitar for a couple standing in front of him. The Santa Barbara Mission and mountains are in the background. (Santa Barbara Historical Museum)
A Fiesta poster from 1940. (Santa Barbara Historical Museum)

Encompassing two galleries, the centerpiece of Project Fiesta! Centennial is the largest grouping of annual Fiesta posters ever exhibited. Most posters are from the museum’s Fiesta-related collection, the largest found anywhere, with several on loan from community members.

 Footage of the first 1924 El Desfile Histórico (The Historical Parade), also from the museum’s collections, shows hundreds of riders on horses sporting gleaming silver trimmed saddles, interspersed by flower decorated horse-drawn carriages and wagons, and high-stepping “dancing” horses.

A saddle adorned with Fiesta’s official crest is on view, along with another decorated with hand-tooled silver and semiprecious gems. 

 Also from the museum’s holdings are photographs, film, programs, sheet music, costumes, and a large selection of festive commemorative badges produced each year beginning in 1926.

Parade attire is exhibited, including antique clothing altered to be worn by descendants of some of the oldest Santa Barbara families.