The Santa Barbara South Coast hotel occupancy increased 2% in May 2024, compared to May 2023, according to Visit Santa Barbara marketing organization.

The hotel performance data for May 2024 for the Santa Barbara South Coast region was reported on June 18. Visit Santa Barbara is the official destination marketing organization for the Santa Barbara South Coast region

Hotel occupancy was 71% in May 2024. The average rate for a Santa Barbara South Coast hotel room in May 2024 was $341 a night, up 4% from the same month in 2023.

Revenue per available hotel room was $241 in May 2024, increasing 6% compared to the same month last year.

“The May 2024 data shows a welcome increase in hotel performance across the Santa Barbara South Coast, indicating improvement for the region’s employers, employees and local governments,” said Kathy Janega-Dykes, president/CEO of Visit Santa Barbara.

“Overnight visitors to the Santa Barbara South Coast play a vital role in boosting the local economy by supporting a wide range of businesses, attractions and cultural institutions in the community,” she said.

The data referenced is generated by STR, an independent hospitality data analytics company. It includes hotels in Santa Barbara, Goleta, Montecito, Summerland, and unincorporated Santa Barbara County (between Gaviota and Summerland).