For the 11th consecutive year, the Ventura Fire Department will partner with the Ventura City Firefighters Association and various Downtown Ventura businesses to support and promote Breast Cancer Awareness Month by selling pink, embossed department T-shirts.  

Limited-edition T-shirts are available to the public during October, while supplies last. Additionally, Ventura firefighters will wear pink T-shirts from Oct. 1-15, to raise awareness about the importance of early detection and treatment in the battle against breast cancer. 

This year, funds raised through T-shirt sales will be donated to Ribbons of Life Breast Cancer Foundation, a local nonprofit and independent grassroots organization that helps women and families affected by breast cancer by providing education, advocacy, and emotional and social support. 

Local residents can buy pink shirts or donate to the Ribbons of Life Breast Cancer Foundation at the following participating local businesses:  

Anacapa Brewing Company 
Ventura Chamber of Commerce 
Crush Salon & Dry Bar 
Snapper Jack’s Taco Shack, downtown location only 
Tiki Girl 
Ventura Visitors Center 
Very Ventura Gift Shop and Gallery

Due to the pandemic, T-shirts will not be available for sale at any Ventura Fire stations. To learn more about the Ribbons of Life Breast Cancer Foundation, visit