Visit Santa Barbara, the official destination marketing organization for the Santa Barbara South Coast region, recently presented hotel performance data for February 2024.
 
The Santa Barbara South Coast hotel occupancy decreased 3% in February 2024, compared to February 2023. Hotel occupancy was 62% in February 2024.

The average rate for a Santa Barbara South Coast hotel room in February 2024 was $258 a night, down 5% from the same month last year. Revenue per available hotel room was $161 in February 2024, decreasing 7% compared to the same month last year.
 
The data referenced is generated by STR, an independent hospitality data analytics company. It includes hotels located in Santa Barbara, Goleta, Montecito, Summerland and unincorporated Santa Barbara County (between Gaviota and Summerland).
 
Annual spending by travelers to the South Coast totals more than $2.24 billion, supporting more than 15,000 jobs and generating more than $82.9 million in yearly tax revenues, according to Future Partners, a tourism market research firm, Visit Santa Barbara reports.