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Amy Kovarick of Carpinteria is a wife, mother and life coach, among other things. She has a private coaching practice and works with people across the country to find a healthy balance in their lives. (Amy Kovarick courtesy photo)

Wife, mother, life coach, counseling psychologist, radio host and author of Baby on Board: Becoming a Mother Without Losing Yourself, Amy Kovarick of Carpinteria knows a lot about multitasking.

LD: So, you got started as a life coach after leaving the corporate world?

AK: Yes. I got married at 39, and Matt was born when I was 40. It was a tremendous change. Finding where the ambitious kind of career Amy fit now with all of these other hats was part of my journey. One company I have, Empowered Motherhood, is very much about that. How do you keep close to yourself and true to who you are and yet bring your best to your kids?

That’s kind of the heart of coaching, whether it’s Empowered Motherhood where it’s a mother community … or my private coaching practice where I work with people across the country. The coaching part, no matter who I’m working with, is looking at that balance across your life.

I’ve got folks who come for career issues, relationship issues, health issues, really right across the board. But it always comes down to balance, which one is falling off the load and have you even stopped to think about where you fit in and what you want, what’s interesting to you nowadays?

LD: It sounds as if we could all use some of that.

AK: I think the best coaches are the ones who truly believe that they don’t have answers for someone. They think you know deep down inside what’s best for your life and are good at just bringing out who you are. The tricky part, or the tough part, about coaching is that there’s all that self-reflection and kind of the touchy feely part, coupled with a bunch of accountability and action items. That’s what drew me to coaching: the combination of the soft side with the no-nonsense let’s move side.

LD: What kinds of people typically come to you?

AK: A good example is the owner of a restaurant. She didn’t need to be fixed, she didn’t have a problem, she had a goal. … I’ve worked with a lot of entrepreneurs, both men and women and a bunch of executives. I do corporate contracts where the corporation is paying me to coach some of their top leadership in reaching their peak performance. What I love about that is it is still the same, it’s one on one, there’s nobody there on the phone but them, and I’m not working with their board of directors or their boss. It still weaves in issues from across their life.

I have a new woman who took on her first president role. She’s been vice president, she’s been this and that, but she’s a mom, she has two kids and she has all of the issues with that. She’s a new female president in a new company where she doesn’t know the people, a bunch of men work for her and report to her, and the coaching with her is full of all of the things you would imagine.

There are a lot of practical business things, but there is the, OK, how do you show up and be your full self and be as bold as you want to be and don’t be afraid of stepping on toes, but yet be effective? That’s what I love about my work.

One of my favorite long-term clients was a young girl going through college in New York, and her father was footing the bill because he wanted her to be very successful. There’s a different kind of pace of just really working through her journey of becoming an adult. She graduated and is down in Australia at the Great Barrier Reef. She’s a conservation biologist.

The dreams differ. One wants to be the best leader, one wants to open a restaurant, one wants to be a marine biologist, so it sounds very different, different ages and walks of life, but it is all the same thing of who are you, what do you want to do, how are you going to get there — and that’s what fascinates me. That’s what keeps me in it. Every person is different and no two coaching sessions are alike.

LD: In a way, it sounds like what writing does. You sort of get to live other lives because you’re finding out so much about what other people are doing.

AK: Yes. And I thrive on one on one, real conversations, not a lot of superficial stuff. I’m terrible at networking or parties where you have to just chitchat. That’s my worst thing. So when I get to do my coaching, these people share a lot. And they come pretty unguarded, even my tough male executives.

LD: Do you get people who are motivated to change something?

AK: Yes. Change, grow. It’s people who even though they all look so different on the surface, the common thread is this desire to grow, to not just be successful, because it’s not always about people wanting monetary success. It’s this almost fierce desire to not be static, to not stay the status quo. They want to keep pushing out their barriers, and some people for sure come with a problem, come with I’m really unhappy at work, I’m really unhappy in my relationship, I would like to meet someone, I would like to lose 50 pounds. Sometimes there is a very specific problem and they are all willing to look at themselves to take responsibility. By nature, no one is going to hire me and pay my fees if they are a victim. … People who show up and want to work with me, they’re serious about their life.

Often I get asked, “Well, how is this different than therapy?” The big difference is therapy often is about healing or fixing and it often goes into the past and the whys. How did I get here? Whereas coaching is about where you are now. Coaching is much more about present and future, and very seldom do I go to the whys or what happened with your parents. That’s just not part of the conversation, even though that’s really valuable, but it’s not what I do.

LD: If you could be invisible anywhere in Santa Barbara, where would you go and what would you do?

AK: If I could get into my husband’s head. He’s a very private guy, and as he said last night, “You know more about me than anyone in my entire life has ever known.” But it’s like pulling teeth.

Vital Stats: Amy Kovarick

Born: Newport, R.I., April 23.

Family: Husband Mike Musson; stepdaughters Layla, 20, Fina, 18, and Meli, 15; and son Matt, 2.

Professional accomplishments: Author of The Empowered Mother; host of radio show “Empowered Mother”; master’s degree in counseling psychology; PCC (professional coach Credential); member of the International Coach Federation; has worked with hundreds of people in North America helping them reach their dreams.

Best book you’ve read recently: Age of Turbulence by Alan Greenspan.

Little-known fact: I was in the Air Force and worked at the Pentagon.

Noozhawk contributor Leslie Dinaberg can be reached at