Paradise Hawaiian Shave Ice and Hustle and Grind in Paseo Nuevo in Santa Barbara.
The Paradise Hawaiian Shave Ice and Hustle and Grind company closed its doors at the end of July in Paseo Nuevo in Santa Barbara. (Joshua Molina / Noozhawk photo)

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The hustling and grinding has come to a screeching halt.

The Hustle and Grind coffee closed its doors.

“With a heavy heart we are announcing that the sun has set for ParadICE & Hustle & Grind, and we are permanently closed as of Monday 7/18,’ the company said in a statement on Instagram. “We cannot thank our supporters and staff enough for riding with us through the past four years.

“We are stoked to have spread some good vibes during a wild last few years, and given those who had never had real shave ice a little taste of heaven. We now look forward to all new adventures that lay ahead. Mahalo.”

Lee Jacobs and business partner Marek Nold opened ParadICE Shave Ice at 11 W. De La Guerra Plaza at Paseo Nuevo Mall, across from the theater, in 2018.

In 2020, at the same spot, he opened Hustle and Grind, a spot serving coffee, mochas, lattes — all of the traditional drinks, but brought to life with vibrant syrups. It also sold a variety of toasts and capreses, all adorned with the slogan “Good Things Happen to Those Who Hustle.”

As sign posted on the window states:

“We have decided to close down. Working full-time jobs with young families hasn’t allowed us to give this place the attention it deserves. We are grateful for the loyal customers who supported us with your business.”

New Waterman Owner

The Waterman, a 31-room hotel in Santa Barbara’s Funk Zone at 12 E. Montecito St.

StonePark Capital has acquired The Waterman, a 31-room hotel in Santa Barbara’s Funk Zone at 12 E. Montecito St. (Contributed photo)

StonePark Capital has acquired The Waterman, a 31-room hotel in Santa Barbara’s Funk Zone at 12 E. Montecito St.

The Waterman will join Moxy Hotels, part of Marriott Bonvoy’s portfolio of 30 brands.

This transition will take 12 months as the StonePark team completes upgrades to the common areas and guest rooms that will “elevate the visitor experience even further,” according to a news release.

The hotel will remain open throughout the upgrades, which are expected to be complete by summer 2023. 

“We are looking forward to being good stewards of this property, and helping maintain the balance between tourism and local flavor that makes Santa Barbara such an incredible place to live and visit,” said Andrew Firestone, principal of StonePark Capital.

The Waterman represents the first of two Marriott projects for StonePark Capital in Santa Barbara, with the 122-room “Courtyard by Marriott” at 1601 State St. expected to open this fall. StonePark Capital has teamed up with Azul Hospitality Group to oversee the management of both hotels. 

“We are very excited to continue to expand our relationship with StonePark Capital in their ‘backyard’ of Santa Barbara,” said Mark Crisci, principal of Azul Hospitality Group. “A key tenet of the Azul platform is our ability to differentiate our portfolio by infusing creative experiences and offerings to our guests.

“The Waterman and its eventual inclusion into the Moxy brand will be a great opportunity to showcase creative market-driven offerings resulting from strong collaboration between StonePark as owner and Azul as manager.” 

Ageless Fitness Reborn

Emmanuel Verduzco and Julie Pollard have re-opened Ageless Fitness, a program that provides exercise for high-risk older adults.

The new office, 29 W. Micheltorena St., offers two large exercise rooms for private fitness instruction,

“The office has a whole new feel,” Pollard said in a statement. “The location makes it easier for clients to find, and we’ve remodeled the interior of the office to create a more welcoming space that does not have the traditional gym feel. It feels like our clients are exercising at home.”

The two first opened the senior fitness program in 2018, but closed amid the COVID-19 pandemic.

Verduzco said the company is working with a local transportation company to help clients from the surrounding assisted-living communities to be able to access the new location.

“We are working on gathering resources to educate our new clients about exercising,” Verduzco said. “We are also offering free balance assessments to welcome and introduce people who might be interested in our unique program.”

Ageless Fitness offers one-on-one classes, small group sessions, and a ‘Mom and Me’ class that allows seniors to exercise with their loved ones,” according to a news release.  

“Ageless Fitness has such a specialized component to it that allows us to help people rehabilitate and fill in that gap that exists after physical therapy benefits run out. We can also help with healthy weight loss, prehabilitation, and regaining strength after hospitalization,” Verduzco said.

“The goal of Ageless Fitness is to help seniors build strength and balance, so they can have great quality of life. With older adults living longer, it is important for them to stay active and keep their vitality. Ageless Fitness is here to stay and is looking for investors to open a second location in 2023.”

New KSBY Show

TV station KSBY will debut a news program at 4 p.m., starting Monday, Sept. 12.

Nina Lozano

Nina Lozano

The 30-minute newscast will be anchored by Nina Lozano and chief meteorologist Dave Hovde, according to a news release.

“We know people’s lives are busy,” said Ed Chapuis, KSBY vice president and general manager. “More and more viewers have expressed to us that they want their local news and weather earlier in the day. We are continuing our commitment to the communities we serve here on the Central Coast to provide quality, in-depth news reporting at a time that fits their schedule.” 

The show will deliver the region’s top local news of the day along with issue-oriented stories that affect communities on the Central Coast. 

“KSBY has a long history of keeping our communities informed on the stories that matter here on the  coast,”  said  KSBY  News  Director Kendra Martinez. “This  newscast will jump start our afternoon news coverage by providing the  day’s local news plus important franchises such as Price of Paradise and Positively Central Coast.” 

Noozhawk staff writer Joshua Molina can be reached at Follow Noozhawk on Twitter: @noozhawk, @NoozhawkNews and @NoozhawkBiz. Connect with Noozhawk on Facebook.

Joshua Molina

Joshua Molina, Noozhawk Staff Writer

Noozhawk staff writer Joshua Molina can be reached at