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Seda Custom Skincare has arrived in Montecito.
Seda Sakaci Celik, originally from Turkey, opened the shop at 1125 Coast Village Road a week ago. The centerpriece of the shop is a revolutionary skin, hair and scalp analysis machine called SkincareID.
The machine scans a person’s skin to check for hydration and oil levels, along with elasticity and sebum levels, and the age of a person’s skin. The results are projected onto a large screen inside the shop, and Celik then explains what each reading means in deep detail. From there, Celik and her team crafts customized creams and ointments geared specifically toward a person’s skin needs. In this era of COVID-19, the readings are performed without ever touching a person’s face or body.
“It continues to amaze me that today most skin care products are still mass produced and do not meet an individual’s true needs,” Celik said. “My experience in skin care science and cosmetology has taught me that each person has a unique skin profile with very specific needs and characteristics.”
Part of the experience also includes a customer getting blindfolded and then asked to smell various natural fragrances. The smells met with positive responses are then mixed into the creams.
The SkincareID Skin Analysis sessions take about 50 minutes. The company uses proprietary software combined with artificial intelligence to recommend specific skin care product formulations. Celik designed the SkincareID Skin Analysis system with the help of a team of researchers. The machine can be used for adults and children.
The readings can also state a person’s level of sun exposure.
“We give a specific sun protection level for your skin” Celik said, adding that all of the products are natural.
Celik has three similar stores in Turkey, but she said she fell in love with Santa Barbara while visiting. Celik said she plans to open a second location in La Cumbre Plaza, and eventually to offer training and workshops.
The Seda Custom Skincare shop is open from 10 a.m. to 6 p.m. Monday through Saturday. Appointments for the SkincareID Skin Analysis sessions, which cost $99, are recommended.
Rusty’s Pizza Partners with Outer Aisle Crust
Rusty’s Pizza now offers low-carb, high-protein Outer Aisle crust.
Rusty’s has partnered with Outer Aisle, a company founded in 2013 by Jeanne David. The crust is made with 63 percent fresh cauliflower and is gluten free and keto-friendly. It is made with fresh cauliflower, cage-free eggs, parmesan cheese and nutritional yeast.
The crust is available at all Rusty’s locations.
“Our customers, family members and friends have been asking for a gluten-free pizza crust at Rusty’s for a while now,” Tyler Duncan, owner and president of Rusty’s, said in a statement. “We are beyond excited to work with a fellow local company to meet this demand and make that low-carb, gluten-free crust a reality. No other crust compares, and we’re confident this partnership will meet our fans’ high expectations when it comes to the quality and taste they expect from a Rusty’s pizza.”
Rusty’s has grown to nine locations in the Santa Barbara area.
“I created Outer Aisle in my home kitchen here in Santa Barbara because I absolutely love pizza and couldn’t find a decent low-carb substitute for crust,” David said. “Seeing my vision come full circle with one of the absolute best pizza parlors in Santa Barbara is a dream come true, and I can’t wait for folks to try it for themselves.”
Rusty’s Pizza began in Isla Vista in 1969, according to a news release. Roger and Carol Duncan founded the company after moving to Santa Barbara and wanting a pizza place where they could take their kids.
C’est Cheese Says Goodbye
C’est Cheese has cut its final slice.
“With a heavy heart, we regret to inform you that today was C’est Cheese’s last day in business,” the company said in a Saturday email.
The email stated that the the company had “a big setback a few years ago during the Thomas Fire and resulting mudslides.”
“Ever since, we have been working to recover from its impact, but the current pandemic has been more than we can overcome,” the email stated. “We hung on as long as we could, but unfortunately, the time has come for us to close our doors.”
The specialty cheese store opened 16 years ago.
Diana Lytel Joins Law Firm
Santa Barbara resident Diana Lytel has joined the law office of Lowthorp, Richards, McMillan, Miller & Templeman.
Lytel previously worked at her own firm, Lytel & Lytel LLP, where she specialized in general litigation for businesses and individuals, professional liability with an emphasis on CFA Institute and CFP Board matters, premises liability and criminal defense.
“The addition of Diana Lytel to our firm reflects our growth strategy for 2020 and our intention to add services that will most benefit our clients,” managing partner Cristian Arrieta said. “Diana not only brings her exceptional skill and impressive professional credentials but expands our practice areas to enhance our delivery of comprehensive legal services.”
The firm, based in Oxnard, specializes in business, estate, family, agricultural, real estate and injury law.
Lytel received her bachelor’s degree in political science from UCLA and her juris doctorate from Loyola Law School. She previously worked in Morgan Stanley’s litigation department. She serves as president-elect of the nation’s largest regional civil defense organization, the Association of Southern California Defense Counsel, and is a board member of California Defense Counsel, Santa Barbara Women Lawyers and the Santa Barbara Women Lawyers Foundation.
— Noozhawk staff writer Joshua Molina can be reached at jmolina@noozhawk.com. Follow Noozhawk on Twitter: @noozhawk, @NoozhawkNews and @NoozhawkBiz. Connect with Noozhawk on Facebook.
