After starting an on-demand microtransit service known as The Wave in an area of Goleta and Isla Vista in April, Santa Barbara MTD has added a new pickup and drop-off point at the Goleta Community Center.
Microtransit is a flexible, curb-to-curb service providing trips between any two points in a specified zone for a flat fare with an accessible van.
Riders order a ride on the TransLoc app, or by calling MTD’s Customer Service Center, 805-963-3366. Much like a rideshare app, the rider makes a ride reservation by selecting their pick-up and drop-off locations within the service zone.
“We’re excited to add the connection to the Goleta Community Center, an important landmark in Old Town Goleta that provides services and space for our seniors, families, and community as a whole,” said Hillary Blackerby, MTD planning and marketing manager.
“We encourage those who haven’t tried The Wave yet to take a ride — it’s convenient, comfortable, and affordable — it’s even complimentary for a bit longer,” she said.
Free rides are likely to continue through mid-August, according to MTD said.
The service zone includes an area bounded by Patterson Avenue to the east, Cathedral Oaks to the north, Los Carneros to the west, and U.S. 101 to the south.
The housing and business park areas on either side of Los Carneros south of the freeway are also included.
Additionally, specific points at the following locations are available for drop off or pickup: Goleta Community Center, Goleta Amtrak Station, Santa Barbara Airport, UCSB Bus Loop, Elings Hall stop, Isla Vista Community Center, and the El Colegio & Embarcadero del Mar outbound bus stop.
The map of the zone can be found here.
The Wave is currently operating 10 a.m.-6 p.m. Tuesday through Saturday; rides can be booked in the moment or up to a week in advance.
Once fares are charged, the regular one-way fare will be $3; seniors over 65 and people with disabilities will pay $1.50.
Riders can transfer for free to any MTD fixed route bus within an hour and will be provided a transfer by the driver upon request. Payment will be accepted via cash or contactless payment.
Full details and frequently asked questions about The Wave can be found at https://sbmtd.gov/thewave.




