The Downtown Organization of Santa Barbara is partnering with the South Coast Chamber of Commerce and the entire community on a new campaign called “So Much To Love In Santa Barbara.”
The campaign is designed to spotlight the unique offerings the Santa Barbara community has to offer.
The drive will feature photos and stories from local business owners, community leaders, and residents, noting their personal connections to Santa Barbara and why they love it.
“So Much To Love in Santa Barbara” showcases the best of Santa Barbara, inviting residents and visitors alike to celebrate and share their experiences. The campaign aims to rejuvenate local pride and encourage participation in community activities and support for local businesses, according to the Downtown Organization.
Community members can share their own reasons for loving Santa Barbara using the official campaign hashtag: #SoMuchToLoveSB.
Following are ways to participate:
Businesses and Organizations:
Download the “So Much To Love” toolkit here for access to the brand guide, logos (including a downtown-specific one), messaging and inspiration.
The campaign offers specific branding for Coast Village Road, Funk Zone, ARTS District, Waterfront, and Downtown.
The logo can be used on photos, reels or videos and shared on social media, newsletters, or websites.
Printing a banner or poster, or painting a window are some suggestions and the campaign will help create the artwork.
Tag @DowntownSantaBarbara on Instagram or Facebook.
To share a story, video or photo, email marketing@downtownsb.org
Residents:
Share photos on social media of the things you love about Santa Barbara, use the official campaign hashtag: #SoMuchToLoveSB
Downtown Santa Barbara is collectively celebrating the community with Santa Barbara leaders and organizations such as the South Coast Chamber of Commerce, which is spearheading the campaign; Coast Village Improvement Association; Cox Communications; Noozhawk; Santa Barbara County Office of Arts & Culture; Visit Santa Barbara; and WitMark.