Santa Barbara Airport (SBA) has set up a new Advertising & Community Partnership with UC Santa Barbara Athletics.

The collaboration is designed to promote the the airport and UCSB through advertising and event recognition at both the SBA Terminal and at UCSB Athletics events.

“Passengers traveling through SBA will see UC Santa Barbara Athletics event schedules, aiming to enhance awareness of these events among our local community and tourists,” said Chris Hastert, Santa Barbara Airport director.

“Additionally, an uplifting message of good luck and welcome home will be displayed for student-athletes during their journey through SBA,” he said.
 
SBA also will contribute to the success of career-related events, providing student athletes with opportunities from various businesses within the aviation industry, fostering connections and job prospects.
 
UC Santa Barbara Athletics will be featuring SBA as a partner and preferred airport on its website, live streaming platform, and at athletic events via in-game announcements and signage. Both organizations will collaborate and promote various efforts via social media.
 
“This special partnership with a tremendous community partner supports our mutual mission to serve, support, and connect with our community,” said Kelly Barsky, UCSB director of athletics.

“I would like to share my appreciation for Fuse Advancement for bringing us together and for the SBA staff’s vision and commitment to this great collaboration,” Barsky said. “I am a huge fan of SBA and the exceptional traveling experience it provides.

“I want to share my deep gratitude for their support of student-athletics, our athletics programs, campus, and Santa Barbara community.”
 
For more, visit FlySBA.com. To learn about UC Santa Barbara Athletics, visit UCSBGouchos.com.