Visit Santa Barbara, the destination marketing organization for the Santa Barbara South Coast region, on Aug. 20 presented hotel performance data for July 2024.

The Santa Barbara South Coast hotel occupancy increased 1% in July 2024, compared to July 2023 and hotel occupancy was 82% in July 2024, according to the report.

The average rate for a Santa Barbara South Coast hotel room in July 2024 was $399 a night, up 1% from the same month last year. Revenue per available hotel room was $326 in July 2024, up 2% compared to the same month last year.

“The Santa Barbara South Coast always shines during the longer days of July, and 2024 was no exception,” said Kathy Janega-Dykes, president/CEO of Visit Santa Barbara. “The community benefited from an ideal Independence Day weekend, numerous outdoor concerts and festivals plus a new professional soccer match at UC Santa Barbara.

“As schools return and autumn approaches, I remain encouraged that the cache of Santa Barbara remains strong for leisure, business, meetings and wedding travel.”

The data referenced is generated by STR, an independent hospitality data analytics company. It includes hotels in Santa Barbara, Goleta, Montecito, Summerland and unincorporated Santa Barbara County (between Gaviota and Summerland).