The Santa Maria Valley Chamber of Commerce has added two new members: Efrain Salazar-Colores, Hispanic business development and services representative; and Romina Montemurro, communications coordinator.

Salazar-Colores was born and raised in Santa Maria, and graduated in 2023 with a marketing degree from California State University Long Beach.

As Hispanic business development and services representative, he is dedicated to elevating the Santa Maria Valley Chamber’s involvement with Hispanic-owned businesses.

Salazar-Colores said he looks to create and nurture significant relationships and facilitate connections that enrich the varied business landscape.

“I’m eager to use my skills to help contribute to Santa Maria’s success and look forward to working with the community,” Salazar-Colores said.

Montemurro, raised on the Central Coast, graduated in 2024 with a degree in journalism and focus in public relations from Cal Poly San Luis Obispo.

As communications coordinator, she will enhance communication strategies and ensure consistent messaging across various channels, while working with internal and external teams to develop and implement communication plans that align with chamber goals and values.

“I look forward to helping our wonderful local community embrace opportunities for growth,” Montemurro said.

Salazar-Colors can be reached at efrain@santamaria.com or 805-925-2403, ext. 818.

Montemurro can be reached at romina@santamaria.com or 805-925-2403, ext. 853.